Lead response speed
Track median minutes from call/form to first human response by trade.
Home service business benchmarks
A source hub for original ProTradeHQ benchmark reports as calculator, quiz, and form data matures.
Cost per booked job
Compare lead sources by booked work, not raw lead volume.
Website readiness score
Benchmark site clarity, proof, service pages, and quote paths by trade.
Review velocity
Measure new reviews per month and service-specific review language.
Labor burden assumptions
Compare wage, payroll burden, benefits, vehicle, and billable-hour assumptions.
Owner pay targets
Plan the break-even revenue, booked jobs, and gross margin needed to pay the owner first.
Hiring pipeline readiness
Score lead flow, margin room, systems, cash runway, and manager capacity before adding payroll.
Deposit ranges
Track deposit percentage by trade and project type.
Methodology guardrails
Published benchmarks should use anonymized or bucketed data only. No customer names, addresses, phone numbers, raw job notes, or private business records belong in public reports.