Website conversion quiz

Contractor Website Lead Readiness Score

Find the exact website leak that costs your trade business booked jobs: weak service pages, unclear mobile CTAs, slow quote forms, thin proof, or missing source tracking. Use the score before buying more leads so traffic has somewhere trustworthy to convert.

How to use this score

Answer honestly. A "sometimes" is not a yes. The goal is not a vanity grade; it is finding the next bottleneck that stops a homeowner from becoming a booked job.

Best next action

Fix the lowest-scoring habit first, then retake this quiz in 30 days.

1. Does your homepage state your trade, main service area, and emergency or quote path above the fold? 2. Can a mobile visitor tap to call or request a quote without opening the menu? 3. Do recent project photos, reviews, licenses, guarantees, or team proof sit near your primary CTA? 4. Does each money service page explain the customer problem, your process, price factors, service area, and next step? 5. Does your site load fast on a phone and avoid popups, tiny buttons, or buried contact forms? 6. Do forms and call links capture source, page, service, and whether the lead became a booked job? 7. Do unready visitors have a follow-up path such as checklist, estimate guide, referral prompt, or email capture?

Most useful when

Traffic arrives, but visitors do not call, tap, submit, or trust the site enough to request a quote.

Diagnosis focus

Service-page clarity, mobile click-to-call friction, quote-form length, proof placement, and booked-job source tracking.

Keywords covered

contractor website audit, website conversion checklist for contractors, quote form optimization, mobile CTA audit.

Local SEO path

Build service-area pages only after the main site converts.

Lead source path

Check whether the leak is traffic, response speed, or website trust.

Website fit

Use the readiness checklist before choosing Webzaz or another rebuild path.

Benchmark path

Compare the score against website proof, source tracking, and booked-job benchmarks before rebuilding.

What this score should change first

Mobile CTA leak

If visitors cannot tap to call or quote in one move, fix the mobile path before buying more ads, SEO, or directory traffic.

Fix the conversion path →

Service-page leak

If high-value services lack proof, process, service area, and next-step language, fix those pages before blaming channel quality.

Tighten the money pages →

Save your result

Email yourself the next-step checklist

Use this after the calculator so the number turns into a concrete action, not another note you forget tomorrow.

Recommended next step

Download the Website Readiness Checklist

Map your proof, service pages, mobile CTAs, form friction, and tracking before you rebuild or buy more traffic.