Free wireframe

Contractor Homepage Wireframe

Use this page structure to turn a contractor website homepage into a quote-request machine: clear service promise, proof, service-area signals, reviews, photos, and a simple next step.

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The homepage stack

Block 1

Hero

Say your trade, location, main service promise, and quote CTA in one screen.

Block 2

Trust strip

Show license, insurance, years in business, review rating, and emergency/financing notes if true.

Block 3

Core services

List the five to eight services buyers search for and link each to a stronger service page when available.

Block 4

Proof gallery

Use before-and-after photos with job type and city captions, not generic stock images.

Block 5

Review section

Feature reviews that mention speed, cleanup, pricing clarity, communication, and workmanship.

Block 6

Service area

Name real towns and neighborhoods, then tell buyers how far you travel and which jobs qualify.

Block 7

Quote CTA

Explain what happens after someone calls or submits the form, including expected response time.