Before/after proof
Show the job type, city, problem, fix, and customer result instead of posting a random photo dump.
Social media for contractors
Social media resources for contractors who need remembered local proof, not random posts.
This ProTradeHQ path helps home-service owners turn completed jobs, customer reviews, neighborhood context, seasonal demand, and short videos into a posting rhythm that supports profile clicks, quote requests, review growth, and website trust.
Best first action
Build the next 30 days from work you already did.
Start with before/after photos, FAQs, reviews, seasonal reminders, local projects, team moments, and one clear destination: call, quote, review, profile link, or service page.
Open the 30-day calendar →Use when
The company has completed jobs, happy customers, seasonal demand, or local proof but no posting rhythm.
Best next step
Pick one post type, write three captions, and connect the post to a call, quote, review, or profile-link action.
Product fit
LocalKit fits social-bio and QR/profile routing. Webzaz fits only when social traffic needs stronger service pages, proof, or quote forms.
Social growth routing
Make each post support one part of the contractor growth platform.
A good contractor social plan does more than fill a calendar. It creates local proof, feeds reviews and testimonials, strengthens GBP and website trust, and gives referrals or QR traffic a cleaner destination.
Proof
Turn reviews, testimonials, and photos into trust assets that help homeowners choose.
Profile linkRoute Instagram, Facebook, QR, and referral clicks to one focused local action.
Local SEOReuse job photos, city context, services, and reviews across GBP and local pages.
WebsiteSend high-intent social clicks to service pages, proof, quote forms, and conversion paths.
What to post this month
Seasonal promos
Tie tune-ups, cleanups, inspections, painting seasons, pest seasons, and storm prep to a clear next action.
Review/testimonial posts
Turn customer language into proof while protecting permission, city context, and service relevance.
Local community posts
Post school, neighborhood, weather, charity, supplier, or local-business moments that make the company feel present.
Short-form video ideas
Film walkthroughs, quick tips, job prep, tool explainers, FAQs, and myth-busting clips.
Trade-specific calendars
Build a different rhythm for HVAC, plumbing, roofing, landscaping, painting, cleaning, remodeling, and pest control.
Guide
Contractor Social Media Calendar: 30-Day Plan
Plan a month of before/after posts, review proof, seasonal offers, local posts, short videos, and job-site updates.
Open resource → GuideFacebook Ads for Contractors
Decide when paid social supports retargeting, hiring, or seasonal work instead of replacing local SEO.
Open resource → ToolAI Google Business Profile Post Generator
Draft weekly local posts from services, seasons, completed jobs, and customer proof.
Open resource → DownloadAI Tips for Contractors
Use AI to draft captions, post ideas, review replies, and simple office content without sounding canned.
Open resource → DownloadContractor Testimonial Request Template
Ask happy customers for quotes and permission before turning proof into social content.
Open resource → DownloadContractor Testimonial Placement Map
Decide which testimonials belong on social, service pages, galleries, quote forms, and follow-up.
Open resource → DownloadContractor QR Card Destination Map
Route truck, invoice, yard sign, and leave-behind QR scans to the right local action.
Open resource → PathLocal Profile Routing Resources
Use when social bio, GBP, QR, review, or referral traffic needs one clean local destination.
Open resource →