Monthly Marketing Budget Calculator
Turn a growth target into a sane contractor marketing budget by connecting revenue goals, job value, close rate, and cost per lead. The output tells you whether to buy traffic, fix conversion, or tighten follow-up first.
Use SEO, GBP, referrals, ads, and social by margin, not vanity lead count.
Improve close rateRecover jobs before spendingIf response time is weak, every paid lead becomes more expensive.
Protect marginCheck pricing before scaleA bigger budget only helps if jobs keep owner pay, labor, overhead, and profit covered.
Extra revenue target
$0
Needed leads
0
Monthly budget
$0
Budget formula: extra revenue target ÷ average job value ÷ booked-job close rate × target cost per lead. Use your real lead-to-booked-job rate if you track it.
Spend gate before raising budget
Raise monthly spend only when the current source mix is producing qualified local demand, booked jobs, and gross margin. If close rate is low, fix response speed, estimate follow-up, reviews, and website conversion before adding paid clicks.
Seasonality check
Contractors should split the budget by seasonal demand: protect brand and referral channels year-round, then push local SEO, GBP, paid search, and social only when crews can actually book and complete the extra work.
Save your result
Email yourself the next-step checklist
Use this after the calculator so the number turns into a concrete action, not another note you forget tomorrow.
Recommended next step
Track leads, spend, and booked jobs by sourceDo not raise budget until you know which channels produce booked, profitable jobs.
Product-fit note
Webzaz fits when the budget math shows website conversion is the bottleneck: paid clicks or GBP visitors reach a thin site, weak service pages, hidden proof, or slow forms. LocalKit fits when the gap is lightweight campaign destinations, profile links, QR cards, or source-tagged booking paths. No Webzaz price points are shown because this tool is about budget math, not purchase comparison.