Free contractor growth scorecard

Contractor Lead Leak Audit

A free ProTradeHQ scorecard for trade service owners who want more booked jobs from the demand they already earn. Check the full growth path: five-minute callback speed, missed-call recovery, website proof, Google reviews, estimate follow-up, pricing discipline, and source-to-booked-job tracking.

How to use this score

Answer honestly. A "sometimes" is not a yes. The goal is not a vanity grade; it is finding the next bottleneck that stops a homeowner from becoming a booked job.

Best next action

Fix the lowest-scoring habit first, then retake this quiz in 30 days.

1. Do you answer or call back new leads within 5 minutes? 2. Does your website show services, service area, reviews, and a clear quote CTA above the fold? 3. Do you request reviews after every good job and reuse that proof near conversion points? 4. Do you follow up on estimates at least twice with a clear next step? 5. Do you track which channel produced every booked job, not just every lead? 6. Do you quote with a repeatable pricing formula that protects margin? 7. Do missed calls, web forms, and after-hours requests trigger text or email follow-up?

Marketing leak

Route weak demand to local visibility fixes

If the audit shows thin lead quality or too few qualified calls, fix GBP, local SEO, reviews, service pages, and referral proof before paying for more traffic.

Speed leak

Turn missed intent into booked jobs

Use five-minute callback rules, missed-call recovery, estimate follow-up, and after-hours handoffs when good leads are slipping through operations.

Website leak

Use Webzaz only when the site is the bottleneck

If service-page proof, quote forms, FAQs, or mobile trust are the problem, compare website paths. If callback speed, follow-up, or pricing is broken, fix those first.

Attribution split

Bad traffic, bad handoff, and bad pages are three different leaks.

Use the marketing route when the wrong people are raising their hands. Use the lead-response route when good leads arrive but the office loses them. Use the website route only when qualified traffic cannot convert because proof, forms, or service-page structure is weak.

Marketing-fit first

Use this when lead quality, source mix, review momentum, or local visibility is weak before any website diagnosis gets credit.

Lead-response first

Use this when good calls and forms arrive but callback speed, estimate follow-up, after-hours ownership, or no-show control is losing the job.

Website-first only when measured

Use this only when serious traffic is already showing up and weak service-page proof, quote forms, or mobile trust are the real conversion leak.