Paid lead cost path

Contractor lead buying cost calculator guidance for owners comparing paid leads to profitable booked jobs

Use this ProTradeHQ topic hub to judge bought leads by booked-job economics: lead cost, contact rate, close rate, average ticket, gross margin, repeat work, refund risk, and whether owned demand can lower dependence on rented marketplaces.

Cost per booked jobClose-rate and margin mathOwned-demand comparison 1 guides finance

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finance

Lead Buying Cost Calculator for Contractors: Know If Paid Leads Are Making Money

Use this contractor lead buying cost calculator to compare Angi, Thumbtack, HomeAdvisor, LSAs, ads, and other paid leads by booked jobs, gross profit, and capacity.

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Best next step

Do not buy more leads until the math proves they pay

Contractors should compare Angi, HomeAdvisor, Yelp, Google Ads, referrals, SEO, and repeat customers by the jobs that actually book and produce margin. A cheap lead is expensive when the office misses the call, quotes bad-fit work, or cannot track the source.

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Product fit

Lead-buying intent stays source-economics first

Webzaz fits only when the calculator shows owned demand is limited by weak service pages, poor proof, unclear forms, or no source tracking. LocalKit fits lightweight campaign, profile, QR, review, referral, or booking-link destinations. If the bottleneck is lead quality, close rate, margin, or vendor selection, keep the next step inside ProTradeHQ lead-source resources.

Compare lead economics first →