Local visibility quiz

Google Business Profile Scorecard for Contractors

Find the Google Maps and GBP leaks that keep a trade business from turning local searches into booked jobs: wrong category, thin services, stale job photos, weak review velocity, mismatched website links, weak call handling, or no source tracking. Use the score before buying more ads or chasing generic SEO tasks.

How to use this score

Answer honestly. A "sometimes" is not a yes. The goal is not a vanity grade; it is finding the next bottleneck that stops a homeowner from becoming a booked job.

Best next action

Fix the lowest-scoring habit first, then retake this quiz in 30 days.

1. Is your primary category the most specific trade category Google offers for the work you actually want? 2. Do your services, service areas, hours, phone, and appointment link match the way your office books jobs? 3. Have you added fresh job photos in the last 30 days with service and city context? 4. Do you request Google reviews after every good job and route the customer to the direct review path? 5. Do your review replies mention the service, city, and crew trust naturally without keyword stuffing? 6. Does your profile link destination send visitors to the right quote, booking, review, or service-page path? 7. Can you tell which Google profile clicks became calls, form fills, estimates, and booked jobs?

Most useful when

Google Maps impressions exist, but calls are weak, low-quality, or mismatched to the jobs the business actually wants.

Diagnosis focus

Primary category fit, photo freshness, review proof, website-link routing, and whether call-quality tracking reaches booked jobs.

Keywords covered

google business profile audit for contractors, GBP checklist, Google Maps optimization, contractor local pack scorecard.

Review proof loop

Turn completed jobs into direct, policy-safe Google review asks.

Profile link route

Choose whether GBP traffic should hit a service page, booking link, review path, or profile page.

Source tracking

Check whether GBP clicks become calls, estimates, and booked jobs.

What to fix before chasing more GBP traffic

Maps visibility is fine, but call quality is bad

Tighten category fit, service descriptions, and the website or booking destination before blaming reviews alone for weak leads.

Fix the GBP destination →

Calls improve, but proof still looks thin

Fresh job photos, better review asks, and service-specific proof matter more than posting another generic update.

Strengthen the review loop →

Save your result

Email yourself the next-step checklist

Use this after the calculator so the number turns into a concrete action, not another note you forget tomorrow.

Recommended next step

Map the LocalKit profile route

Use this only when the immediate bottleneck is one clean profile destination for Google clicks, review links, QR cards, and booking paths.