Homepage promise
Can a buyer tell the trade, location, offer, and next step in five seconds?
Free audit template
Contractor Website Audit Report Template
Use this template to score whether a contractor website can turn local visitors into booked estimates: homepage clarity, service-area pages, trust proof, reviews, photos, speed, mobile CTAs, and follow-up.
What the audit scores
Service pages
Do the main money services have standalone pages with proof and quote CTAs?
Local SEO signals
Are service areas, reviews, photos, GBP alignment, and internal links consistent?
Conversion path
Are phone, form, estimate expectations, response time, and follow-up obvious on mobile?
Trust proof
Are license, insurance, reviews, warranties, financing, photos, and project examples visible?
Product fit
If the site fails structure/conversion, Webzaz may fit; if local visibility is the gap, LocalKit may fit later.