# Contractor Website Audit Template

Use this worksheet to score whether a contractor website turns local visitors into calls, quote requests, and booked estimates.

## 1. First-screen clarity
- Trade, city/service area, main service promise, and primary CTA are obvious on mobile.
- Reviews, project proof, license/insurance, or warranty proof appears before the visitor has to hunt.
- The phone and quote action are easy to tap.

## 2. Service and city-page proof
- Each money service has a standalone page with photos, FAQs, reviews, and quote expectations.
- Important service areas have useful local context instead of thin duplicate copy.
- Internal links connect services, locations, reviews, galleries, and quote paths.

## 3. Conversion and follow-up
- Forms set response-time expectations.
- Calls, missed calls, and estimates have follow-up ownership.
- The next fix is clear: local SEO, reviews, lead response, pricing clarity, or website rebuild.