Lead source tracking path

Contractor lead source tracking guidance for owners connecting calls, forms, referrals, ads, and reviews to booked revenue

Use this ProTradeHQ topic hub to clean up contractor lead source tracking: GBP, organic search, paid ads, referrals, past customers, email, social, yard signs, phone calls, forms, estimates, booked revenue, and next follow-up owner.

Source labels owners can trustBooked revenue by channelNext fix before more spend 1 guides marketing

Read lead source tracking guide Use the lead tracking spreadsheet

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Contractor Lead Source Tracking: Simple Scorecard

Use contractor lead source tracking to see which calls, forms, referrals, ads, emails, and reviews turn into booked jobs and revenue.

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Best next step

Source tracking should change what the owner does next

A clean source report separates Google Business Profile, organic search, ads, referrals, past customers, email, social, yard signs, and partner leads by estimates, booked revenue, lost reasons, and follow-up ownership.

Build the scorecard

Product fit

Product routing follows the source leak

Webzaz fits only when source tracking proves qualified traffic is being lost on weak service pages, city proof, project proof, mobile calls, quote forms, or website-source tracking. LocalKit fits only when GBP, QR, review, referral, social bio, or local campaign traffic needs one clean action destination. If the leak is response speed, close rate, pricing, source quality, or crew capacity, keep the fix inside ProTradeHQ measurement and follow-up workflows first.

Diagnose the source leak first →