Day 0
Subject: The quote is not the problem — the margin is
Send the pricing kit, then ask what trade they are in and what job type is hardest to price. Link to the job pricing calculator.
Pricing and Finance Subscriber Sequence
Turn calculator and pricing-guide subscribers into repeat readers by helping them protect margin before pushing any product.
Day 1
Subject: Three places profit leaks before the job starts
Teach labor burden, overhead, and material volatility. Link to labor burden and deposit calculators.
Day 3
Subject: When to stop charging hourly
Compare flat-rate vs hourly pricing by job type, callbacks, and customer trust. Link to pricing formula guide.
Day 5
Subject: Raise prices without sounding desperate
Give a contractor-safe price-increase script and point to the raise-prices guide.
Day 8
Subject: Your website should pre-sell better customers
Bridge only if relevant: better service pages and proof can attract higher-fit leads before the quote. Offer the website audit template.