Day 0
Subject: Before you hire, prove the role pays for itself
Deliver the hiring checklist and ask which bottleneck hurts more: sales, field labor, admin, or callbacks.
Hiring and Growth Subscriber Sequence
Help owners avoid adding payroll chaos before their pricing, scheduling, and lead flow can support it.
Day 1
Subject: W-2 vs 1099 is not a loophole
Teach misclassification risk and labor burden. Link to W-2 vs 1099 and labor burden calculator.
Day 3
Subject: The first hire needs a scoreboard
Give weekly numbers: booked jobs, completed jobs, callback rate, revenue per crew day, gross margin.
Day 5
Subject: Hiring will expose every sloppy system
Send readers to SOP, estimate, no-show, and scheduling resources before they add payroll.
Day 8
Subject: More leads only help if the crew can absorb them
Product fit note: Webzaz is only relevant if growth is constrained by weak lead capture; LocalKit later fits review/local visibility systems.