Contractor Local SEO Audit Worksheet PDF
A downloadable contractor local SEO audit worksheet for checking Google Business Profile categories, reviews, service-area pages, local proof, photos, tracking, and website trust before paying for more leads.
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Who it is for
Home-service contractors who need more qualified local calls from Google Maps, organic service searches, reviews, photos, and service-area pages before they buy more shared leads or switch vendors.
What you leave with
A saveable contractor local SEO worksheet that turns GBP cleanup, review requests, service-area proof, photo SEO, and local tracking into one prioritized 30-day action list.
What is inside
- ✓Google Business Profile category, service, photo, product, appointment-link, and Q&A cleanup prompts.
- ✓Review velocity checks for plumbers, HVAC companies, roofers, cleaners, landscapers, remodelers, electricians, painters, and handymen.
- ✓Service-area page proof checklist for cities, neighborhoods, job photos, FAQs, review snippets, and local calls to action.
- ✓Local tracking fields for calls, direction requests, website clicks, quote forms, booked jobs, and source notes.
- ✓Spam-risk checks so the contractor avoids fake locations, keyword-stuffed names, duplicate city pages, and stock-photo trust leaks.
Resource path
Open the local SEO resource path →Tool
Build a custom local SEO checklist →Guide
Read the local SEO playbook →Guide
Plan better service-area pages →Product-fit checklist
Map the LocalKit profile path →Trust note
Built from ProTradeHQ field guides, calculators, and trade-specific growth paths. No vendor ranking pay-to-play.
Product fit: LocalKit fits GBP, review, and local profile cleanup intent. Webzaz fits only when the audit shows weak service pages, thin proof, or a mobile quote path that cannot convert local visitors. No pricing claims belong here.
Get the download
Tell us where to send it. The extra fields help route you to the right follow-up path.
LocalKit-fit route
When the audit is mostly GBP, reviews, QR cards, or social links, map the profile route next.
LocalKit fits local SEO audit findings around Google Business Profile links, review routing, QR cards, referral handoffs, and social profile destinations. Webzaz fits when the worksheet shows thin service-area pages, weak project proof, or broken quote conversion.
Map the LocalKit setup path →