Contractor Local SEO Audit Worksheet PDF
A downloadable contractor local SEO audit worksheet for owners who need more qualified calls from Google Maps, service-area searches, reviews, photos, website proof, and local tracking before they spend more on leads.
Owner preview
Who it is for
Home-service owners and marketing leads who already know local visibility matters, but need a no-fluff way to decide whether the next job bottleneck is GBP cleanup, reviews, service-area proof, website conversion, or tracking.
What you leave with
A prioritized 30-day local SEO action list that connects Google visibility to the ProTradeHQ growth platform: GBP, reviews, website proof, service pages, lead response, and measurable booked jobs.
What is inside
- ✓Google Business Profile category, service, photo, product, appointment-link, UTM, and Q&A cleanup prompts tied to booked-job intent.
- ✓Review velocity checks for plumbers, HVAC companies, roofers, cleaners, landscapers, remodelers, electricians, painters, handymen, and other local trades.
- ✓Service-area page proof checklist for cities, neighborhoods, job photos, FAQs, review snippets, quote CTAs, and mobile trust signals.
- ✓Local tracking fields for calls, direction requests, website clicks, quote forms, booked jobs, close reasons, and source notes.
- ✓Spam-risk checks so the contractor avoids fake locations, keyword-stuffed names, duplicate city pages, stock-photo trust leaks, and vendor shortcuts that can hurt visibility.
Local SEO
Open the local SEO resource path →Guide
Read the contractor local SEO guide →Profile links
Fix profile and appointment links →Reviews
Build the review growth loop →Tool
Build a custom local SEO checklist →Guide
Plan better service-area pages →Product-fit checklist
Map the LocalKit profile path →Trust note
Built from ProTradeHQ field guides, calculators, and trade-specific growth paths. No vendor ranking pay-to-play.
When a product fits: LocalKit fits when the audit points to GBP links, review routing, QR cards, social profile destinations, or local-action cleanup. Webzaz fits when local visitors reach thin service-area pages, weak proof, slow mobile quote paths, or confusing calls to action. Keep the recommendation tied to the actual audit finding.
Get the download
Tell us where to send it. If we ask one extra question, it is only to point you to the most useful next checklist or guide.
LocalKit-fit route
When the audit is mostly GBP, reviews, QR cards, or social links, map the profile route next.
LocalKit fits local SEO audit findings around Google Business Profile links, review routing, QR cards, referral handoffs, and social profile destinations. Webzaz fits when the worksheet shows thin service-area pages, weak project proof, or broken quote conversion.
Map the LocalKit setup path →30-day local growth route