Contractor Local SEO Audit Worksheet PDF
A downloadable contractor local SEO audit worksheet for owners who need more qualified calls from Google Maps, service-area searches, reviews, photos, website proof, and local tracking before they spend more on leads.
Owner preview
Who it is for
Home-service owners and marketing leads who already know local visibility matters, but need a no-fluff way to decide whether the next job bottleneck is GBP cleanup, reviews, service-area proof, website conversion, or tracking.
What you leave with
A prioritized 30-day local SEO action list that connects Google visibility to the ProTradeHQ growth platform: GBP, reviews, website proof, service pages, lead response, and measurable booked jobs.
What is inside
- ✓Google Business Profile category, service, photo, product, appointment-link, UTM, and Q&A cleanup prompts tied to booked-job intent.
- ✓Review velocity checks for plumbers, HVAC companies, roofers, cleaners, landscapers, remodelers, electricians, painters, handymen, and other local trades.
- ✓Service-area page proof checklist for cities, neighborhoods, job photos, FAQs, review snippets, quote CTAs, and mobile trust signals.
- ✓Local tracking fields for calls, direction requests, website clicks, quote forms, booked jobs, close reasons, and source notes.
- ✓Spam-risk checks so the contractor avoids fake locations, keyword-stuffed names, duplicate city pages, stock-photo trust leaks, and vendor shortcuts that can hurt visibility.
Local SEO
Open the local SEO resource path →Guide
Read the contractor local SEO guide →Profile links
Fix profile and appointment links →Reviews
Build the review growth loop →Booking links
Check booking-link readiness →Tool
Build a custom local SEO checklist →Guide
Plan better service-area pages →Product-fit checklist
Map the LocalKit profile path →Trust note
Built from ProTradeHQ field guides, calculators, and trade-specific growth paths. No vendor ranking pay-to-play.
When a product fits: LocalKit fits when the audit points to GBP links, review routing, QR cards, social profile destinations, or local-action cleanup. Webzaz fits when local visitors reach thin service-area pages, weak proof, slow mobile quote paths, or confusing calls to action. Keep the recommendation tied to the actual audit finding.
Get the download
Tell us where to send it. If we ask one extra question, it is only to point you to the most useful next checklist or guide.
LocalKit-fit route
When the audit is mostly GBP, reviews, QR cards, or social links, map the profile route next.
LocalKit fits local SEO audit findings around Google Business Profile links, review routing, QR cards, referral handoffs, and social profile destinations. Webzaz fits when the worksheet shows thin service-area pages, weak project proof, or broken quote conversion.
Map the LocalKit setup path →30-day local growth route
Use the worksheet to pick one local bottleneck, then move into the right ProTradeHQ path.
Local SEO versus booking-link split
Separate Maps visibility repairs from calendar-readiness repairs.
Stay on the local SEO path when the audit shows ranking, service-area proof, review velocity, GBP category cleanup, photo freshness, and call-source tracking leaks. Move to booking links when the homeowner already found you but the next step fails because the calendar route is weak, slow, missing trade-specific context, or buried behind the wrong profile destination.
Local SEO path
Fix Google Maps demand and service-area proof first.
Open this when categories, reviews, service pages, city proof, local photos, and qualified call tracking are the real visibility leak.
Booking-link path
Fix the one-action calendar step when visibility already exists.
Open this when profile visitors click through but the booking page, appointment link, technician availability framing, or mobile handoff still loses ready-to-book homeowners.
Marketing versus website split
Separate demand-capture problems from page-conversion problems before you spend more.
Use the marketing path when the worksheet shows the wrong search mix, weak review velocity, thin branded demand, weak GBP categories or services, or not enough qualified local traffic. Use the website path when the rankings and clicks are real but trust, proof, CTAs, galleries, and forms still fail to turn visits into booked jobs.
Marketing path
Fix visibility, traffic quality, and review demand first.
Open this route for map-pack visibility, category-service mismatch, weak review velocity, thin demand generation, source-mix confusion, and local traffic that never gets qualified enough in the first place.
Website path
Fix the pages that waste the click.
Open this route when the right searcher is landing already but service-page proof, city-page specificity, mobile CTA placement, galleries, quote forms, or thank-you-path trust still break conversion.