Day 1
Find stale estimates
Pull every open quote from the last 30 days and mark value, job type, source, and last touch.
Most lost estimates are not lost because the customer hated the price. They are lost because no one made the next step easy.
Day 1
Pull every open quote from the last 30 days and mark value, job type, source, and last touch.
Day 2
Send a short helpful text that asks for a decision without sounding desperate.
Day 3
Follow up with one relevant review, photo, or warranty note that reduces buyer risk.
Day 4
Use schedule windows, material pricing, or seasonal timing without fake scarcity.
Day 5
Move each estimate to booked, follow-up later, or closed-lost so your pipeline stops lying.
Every day creates or improves one thing a customer can actually see: your call process, Google profile, follow-up script, website section, or lead tracking.
Completion path
You should leave with a clean open-estimate list, a two-touch follow-up script, proof assets, honest urgency language, and booked/lost reason tracking.
Time required
30 minutes per day, then 15 minutes after every estimate batch
Assets you should have by the end:
Step 1
Create a short first nudge and one proof-based follow-up you can reuse without sounding pushy.
Open next step →Step 2
Use deposit math and schedule language to make next steps clear without fake scarcity.
Open next step →Step 3
Sort estimates by value, source, job type, last touch, and reason so the pipeline stops lying.
Product-fit next step
If follow-up keeps failing because prospects cannot see proof, warranty language, or the quote path after they leave your site, fix the website path before buying more leads.
Fix the website proof path