# Roofer Storm Lead Response Kit

Use this kit when roofing leads arrive from hail, wind, leak, inspection, repair, replacement, referral, Google Business Profile, organic pages, LSAs, yard signs, or paid ads.

## Owner checklist

- Capture damage type: hail, wind, active leak, tarp needed, repair, inspection, or replacement.
- Confirm location, roof type, urgency, photo availability, insurance status, and preferred inspection window.
- Call and text within 15 minutes with a clear inspection next step.
- Add project photos, city proof, review snippets, warranty/process notes, and quote-request CTAs to the pages homeowners see.
- Track booked inspections and sold jobs by source, not just raw lead count.

## Five-email follow-up sequence

1. **Day 1:** The storm-response page every roofer needs before the next hail or wind event.
2. **Day 2:** Before-and-after photo captions that build trust and support local SEO.
3. **Day 3:** Inspection follow-up that clarifies scope, timeline, access, and insurance-process expectations.
4. **Day 4:** How to ask for roof reviews and referrals without sounding canned.
5. **Day 5:** When a better roofing website or lighter local profile path is the right next step.

## Measurement

Track response time, inspection set rate, estimate sent rate, sold job rate, average ticket, and revenue by lead source.

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Related guides: /trades/roofing/ · /downloads/roofer-storm-season-lead-response-checklist/ · /tools/contractor-lead-response-time-calculator/