# Missed-Call to Booked Job Decision Worksheet

Use this contractor missed-call to booked job worksheet when unanswered calls, voicemail, web forms, quote requests, and after-hours messages could become a callback script, booking link, AI receptionist, contractor quote form, or no-show control.

## 1. Classify the missed-call source

| Source | Job type | Urgency | Lead temperature | Proof gap | Owner |
| --- | --- | --- | --- | --- | --- |
| Google Business Profile | Emergency / diagnostic / maintenance | High / medium / low | New / repeat / referral | Reviews / photos / service area / price / none | Office / owner / AI |
| Website quote form | Quote request / project | High / medium / low | Cold / warm | Service page / gallery / FAQ / financing / none | Estimator |
| After-hours phone | Repair / warranty / recurring plan | High / medium / low | New / repeat | Trust / availability / escalation / none | AI + human escalation |

## 2. Choose the route

- **Callback script:** Use for emergency, diagnostic, warranty-sensitive, high-ticket, or anxious homeowners.
- **Booking link:** Use for tune-ups, inspections, repeat maintenance, and simple appointment types after proof is visible.
- **AI receptionist:** Use for after-hours intake, qualification, text-back, booking handoff, and escalation rules.
- **Quote form:** Use for project scope, photos, service-area proof, financing/process context, and high-ticket estimates.
- **No-show controls:** Use when booked appointments are weak, unconfirmed, unqualified, or missing deposit/reminder rules.

## 3. Record the operating rule

- Callback owner:
- Five-minute response window:
- Text-back wording:
- Booking-link placement:
- AI escalation rule:
- Quote-form proof requirement:
- Confirmation/deposit rule:
- Quote-form proof gap:
- Confirmation/deposit rule:
- Tracking source:
- Weekly booked-job metric:

## 4. Product-fit guardrail

Website-readiness resources fit when the route fails because homeowners need stronger service pages, city proof, reviews, photos, FAQs, or a quote form. Local-profile routing fits lightweight GBP, QR, social, invoice, or referral paths. Many missed-call leaks are process-only and should not become a product recommendation.


## Keyword and copy check

Use reader-facing terms in the handoff notes: contractor missed-call to booked job, callback script, missed-call recovery booking link, AI receptionist booking handoff, contractor quote form, no-show controls, five-minute callback, after-hours lead, and booked-job tracking. Do not paste internal planning language or product-first recommendations into the operating rule.

## Source-preserved routing check

Before changing tools, write the original source beside every missed call. GBP leads usually need faster callback and profile proof. Website leads may need stronger service-page proof or a better quote form. Referral leads often need human reassurance. After-hours leads need AI or dispatcher triage plus escalation rules.