# Google Business Profile Cleanup Checklist PDF

A printable Google Business Profile cleanup checklist for contractors who need more qualified local calls, website clicks, review actions, and booked jobs from nearby homeowners without spammy Maps shortcuts.

## Cleanup checklist

- Choose the most accurate primary category and add only real secondary categories.
- Fill out services using plain customer language: water heater repair, panel upgrade, roof inspection, lawn cleanup, deep cleaning.
- Confirm hours, holiday hours, emergency availability, service areas, appointment links, and website-button destination.
- Upload recent real job photos every month. Stock photos do not build local trust.
- Ask happy customers for reviews that mention the service and city when natural.
- Reply to reviews like an owner. Keep each reply short, specific, and human.
- Publish one useful GBP post per week during active season: seasonal services, completed jobs, emergency availability, estimate windows, or review/referral asks.
- Track calls, direction requests, website clicks, quote forms, review asks, and booked jobs — not just profile views.
- Remove city stuffing, fake locations, keyword-stuffed names, misleading service areas, and forced product links.

## Website-link and profile-link branch

- Use the GBP website-link destination checklist when Maps clicks are going to the wrong page, a bare booking link, a review URL, or a weak homepage.
- Use a website/local SEO route when GBP clicks need stronger service pages, city proof, project photos, testimonials, and quote conversion.
- Use a LocalKit-style profile route only when the immediate problem is one clean mobile handoff for QR cards, social bios, referral cards, review traffic, or simple local proof.

## Human QA keywords covered

- Google Business Profile cleanup checklist
- Google Maps website button
- GBP website link
- Contractor local SEO
- Google review request link
- Booked job tracking

Related next steps: /marketing/google-business-profile-for-contractors/, /resources/local-seo/, /downloads/gbp-website-link-destination-checklist/, /downloads/google-review-request-link-checklist/, /downloads/localkit-setup-checklist/