# GBP Website Link Destination Checklist for Contractors

Use this before changing the Google Business Profile website field, Google Maps website button, booking link, review link, QR destination, or local profile route. The core decision is service page, booking link, review link, local profile, homepage, or full website path.

## 1. Identify the visitor job

| Visitor job | Best first destination | Bad fit to avoid | Notes |
| --- | --- | --- | --- |
| Emergency call | Matching emergency service page or call-focused profile route | Generic homepage |  |
| Quote request | Service page, city page, or quote form with proof | Bare booking form with no trust |  |
| Appointment booking | Booking page only if pricing/proof is already clear | Booking link for cold visitors |  |
| Review request | Direct review link in post-job texts or QR cards | Permanent GBP website field |  |
| Local proof | City/service page, gallery, testimonials, reviews | Link pile with no proof |  |
| Lightweight handoff | Local profile route for GBP/QR/social/referral traffic | Full rebuild for a simple routing issue |  |

## 2. Destination decision

- Use a service page when the searcher needs proof for one job type.
- Use a city or service-area page when location proof decides the call.
- Use a booking link only when the visitor already has enough trust to schedule.
- Use a direct review link for post-job review campaigns, not as the default GBP website field.
- Use a local profile bridge when the current website is weak and the immediate job is one mobile action from GBP, QR, social, review, or referral traffic.
- Use a full website path when the owner needs service pages, city proof, project photos, financing details, and stronger quote conversion.

## 3. Product-fit branch

- Website-readiness / Webzaz-fit: service pages, city pages, photo proof, testimonials, quote flow, local SEO pages, full website structure.
- Local-profile / LocalKit-fit: one clean mobile destination for GBP, QR cards, social bios, review handoffs, invoices, or referral profiles.
- Neither: temporary review campaign, appointment-only link, or a single tracked QR campaign with a narrow goal.

## 4. Tracking fields

Record trade, current GBP destination, chosen destination, source, campaign, owner, proof gap, next review date, and whether the next step is website readiness or local-profile setup.

Related next steps: /resources/gbp-website-links/, /marketing/google-business-profile-website-link-decision-guide/, /resources/website/, /downloads/localkit-setup-checklist/