# Contractor Testimonial Placement Map

Use this worksheet after you have a customer quote, Google review snippet, project photo, or permission note. The goal is simple: put each testimonial where it removes buyer doubt and supports one next action.

## 1. Quote inventory

| Customer / source | Service | City / area | Project type | Quote summary | Photo permission | Display permission | Status |
|---|---|---|---|---|---|---|---|
| Example: J., Google review | Water heater replacement | Plano | Emergency replacement | Fast same-day install | Need to ask | First name + city OK | Needs approval |
| | | | | | | | |

## 2. Placement decision

| Quote | Best page | Why it belongs there | Nearby proof | CTA beside it | Owner | Publish date |
|---|---|---|---|---|---|---|
| Water heater replacement quote | Water heater service page | Matches emergency replacement intent | Before/after photo + warranty note | Call now / request estimate | | |
| | | | | | | |

## 3. Page-by-page placement rules

- **Homepage:** one broad confidence quote, not the whole testimonial library.
- **Service page:** quote must mention the service, problem, urgency, outcome, crew behavior, or result.
- **City page:** quote must have honest local context. Do not fake city proof.
- **Gallery:** pair quote with before-and-after photos and project notes.
- **Quote form:** use the short quote that reduces fear right before the form.
- **LocalKit / profile route:** use only when one focused mobile destination needs proof from QR, GBP, referral, review, or social traffic.

## 4. Permission checklist

- Customer approved the wording.
- Display name is approved: first name, initials, company name, or anonymous.
- City or neighborhood can be used.
- Photo rights are clear.
- No private address, phone number, invoice, child/family image, license plate, or sensitive property detail appears.
- Quote is matched to one page and one next CTA.

## 5. Product-fit note

Webzaz fits when testimonials need to support service pages, city pages, galleries, FAQs, and quote flow on a stronger contractor website. LocalKit fits only when testimonial proof supports a lightweight mobile profile path from GBP, QR, referral, review, or social traffic.