# Contractor Storm Service Card Form Friction Map

Use this worksheet when storm visitors click service cards but hesitate before the quote, inspection, emergency, or documentation form.

## Service-card route fields

- Trade and city
- Storm service card: emergency tarping, roof inspection, AC outage, sump pump, panel repair, restoration documentation, or repair quote
- One CTA route: emergency help, inspection request, documentation help, quote request, or follow-up callback
- Proof context: before-and-after proof, city proof, review proof, license/insurance badge, storm documentation, or service-card proof
- Response expectation: who responds, when they respond, and what happens after submit
- Source attribution: source, primary_source, search query, CTA route, service card, storm job type, city, urgency, proof context, and thank-you expectation

## Friction checks

1. Remove fields that are not needed before the first response.
2. Put the trust badge or proof block beside the card that needs confidence.
3. Keep callback timing specific without guaranteeing insurance approval, payouts, repair timelines, or outcomes.
4. Route Webzaz-fit website fixes only when the problem is service-card layout, CTA copy, form placement, proof hierarchy, trust-badge placement, storm landing pages, or thank-you structure.
5. Keep LocalKit, GBP/profile routes, reviews, referrals, CRM, dispatch, scheduling, AI answering, estimate follow-up, and no-show controls separately measured.

Keyword QA: contractor storm service card form friction map, storm service card CTA, source-preserved thank-you route.

## Webzaz-fit website fixes

Webzaz fits only when the visible bottleneck is website service-card layout, form placement, CTA copy, proof hierarchy, trust-badge placement, storm landing pages, or thank-you route structure. Keep LocalKit/profile routing, GBP, reviews, referrals, CRM, dispatch, scheduling software, AI answering, estimate follow-up, no-show controls, and insurance claim workflows separately measured.

## Qualified storm job route

Use this after the service-card friction form when qualified storm traffic is already on the page but hesitates before submitting. Route to schedule confidence when the worry is whether the contractor will show up organized, scope confirmation when the visitor needs approved-scope language, and work-order recap when the next step should feel crew-ready. Preserve source, primary_source, service_card, CTA route, city, urgency, proof owner, and thank-you expectation.