# Contractor Reputation Proof Checklist

Use this worksheet before buying more leads, redesigning the website, printing QR cards, or sending referral traffic to a bare profile. The goal is simple: collect proof homeowners believe and put it where they decide.

## 1. Google review proof

- Current star rating:
- Current review count:
- Reviews from the last 30 days:
- Services mentioned in recent reviews:
- Cities/neighborhoods mentioned:
- Owner replies missing:
- Review request owner:
- Review link confirmed:

## 2. Testimonial proof

For each testimonial, capture:

- Customer first name or approved display name:
- Service/job type:
- City or neighborhood:
- Problem before the job:
- Outcome after the job:
- Permission status:
- Best placement: homepage / service page / city page / profile page / proposal / ad landing page

Avoid vague praise. “Great company” is weaker than “Fixed our leaking water heater in Cherry Hill the same afternoon and explained the replacement options clearly.”

## 3. Before-and-after photo proof

For every photo set, record:

- Service:
- City/neighborhood:
- Job type:
- Materials/equipment:
- Crew or technician:
- Customer concern:
- Short caption:
- Best placement: GBP / service page / project gallery / city page / social / LocalKit profile

## 4. Trust badge and credential proof

Only use proof that is real and current.

- License details verified:
- Insurance proof current:
- Warranty language approved:
- Financing language approved:
- Years-in-business claim verified:
- Association badges current:
- Safety/compliance notes:

## 5. Service-area proof

- Top cities served:
- Real completed jobs in each city:
- Reviews mentioning each city:
- Photos from each city:
- City-specific FAQs:
- Local landmarks/neighborhoods that are true and useful:

## 6. Placement map

| Proof asset | Best destination | Owner | Refresh cadence |
| --- | --- | --- | --- |
| Google reviews | GBP, homepage, service pages |  | Weekly |
| Testimonials | Service pages, quote pages, city pages |  | Monthly |
| Before-and-after photos | GBP, galleries, city pages |  | Weekly |
| Trust badges | Homepage, quote forms, footer |  | Quarterly |
| Service-area proof | City pages, GBP, local SEO pages |  | Monthly |
| QR/referral proof | LocalKit or focused profile route |  | Monthly |

## 7. Product-fit routing

- Use LocalKit when GBP, QR, referral, review, or social traffic needs one focused local proof destination.
- Use Webzaz when proof needs to support service pages, city pages, galleries, FAQs, quote paths, and website conversion.
- Do not send every proof problem to a product. Fix the missing proof first.